Global social media trends worth sharing in 2023 from GWI 👌

💠 Since Q1 2021, TikTok is the fastest growing social media platform across all generations

💠Instagram – the most daily hits for Gen Z, followed by Millennials

💠WhatsApp – the most daily hits for Gen Z and Millennials

💠TikTok – the most daily hits for Gen Z followed by Millennials

💠Younger groups are more mindful about social media

💠Gen Z are most likely to discover new brands through social media advertising

💠 Gen Z are more likely to purchase a product recommended by influencers

💠Buy now, decide later concept – Around 2 in 5 younger consumers make regular impulse purchases

💠People are starting to crave speed throughout the buying journey, not just at the start.

💠Quality ranks ahead of cost when deciding which brands to buy from

💠Skincare/beauty is high on the agenda. Beauty’s resilience is likely down to a combination of factors: more socializing, affordability, and emotional connection.

💠Millennials are 22% more likely than everyone else to say they’d spend extra on flights/travel

💠Authenticity is the bedrock of influencer marketing

Source : https://www.gwi.com/