💡 Global view of online shopping behaviour provided by Wunderman Thompson

📌 Online shopping is rising slowly, but shows no signs of stopping

📌 There is demand for omni-channel shopping across an ever-increasing set of channels, devices and across physical and digital.

📌 Marketplaces remain the number one online channel.

📌 32% of all online spending globally is done on mobile phones

📌 Physical stores take number two as the channel for both inspiration and search for their online shopping.

📌 Price is no. 1 when it comes to decision-making online.

📌 Service is no.2. Consumers want “faster delivery”.

📌 Content must also be on point, with images, descriptions, and the ability to search all factors in purchase decision-making.

📌 65% of consumers are shopping online more as a 65% result of working from home.

📌64% of inspiration is gained from online sources

The report is covering 18 countries (US, Mexico, Colombia, Argentina, Brazil, Spain, France UK, Netherlands, Poland, Germany, UAE, India, South Africa, China, Thailand, Japan, Australia) and over 31,000 consumers.

Source & original photo credit – Wunderman Thompson

You can download the Future Shopper Report 2023 from Wunderman Thompson Commerce & Technology  here 👉 – https://bit.ly/3NNpa31