IKEA | MONSTERS NOT INCLUDED

For this Halloween, Ikea is unleashing the old childhood fear – the bedroom monsters lurking in the dark. 😱 How many of you, as a kid, would sleep with the light on, or check for monsters hiding under the bed?
The guys at Ogilvy tapped into that fear and put a creative spin on it. Creepy music, tension building… all the ingredients of a horror movie. But instead of screams and fear, here comes Ikea and sheds a light on what is truly underneath the bed. Reliable furniture and no monsters!

So good!!!! 👏

ad by Ogilvy

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