Last year, joy was made at Amazon. This year, joy is shared.

The Christmas ad for 2023 is all about sharing joy with your friends, recreating childhood memories and getting together, once again, on a joy ride. It’s about the simple things that matter. It’s a kind reminder to never stop playing, no matter how old we get. Because age is just a number, right? And age shouldn’t stop anyone from feeling joy. And if joy is sledding, why not? Well, the slide is just a means to an end, it’s all about the joy of friends coming together. Because joy is shared. And that makes it special.

The stories we tell serve as a reminder that sometimes the joy you receive from doing something special, for those you love, can uplift us all at this time of year.

Jo Shoesmith / VP Global CCO, Amazon

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