Coca Cola launched its 2023 Christmas ad ‘The World Needs More Santas’.

The holiday ad is all about one of the brand’s values – kindness. The idea that we can all be Santa and we need more Santas, is not innovative, but still very applicable to today’s reality. It’s an invitation to contributing to creating a world full of kindness, a world where we help and support each other unconditionally. Anyone has the capacity to be a better person, to act with kindness and therefore embrace their inner Santa, a symbol of kindness.

The Christmassy vibes are enhanced by Celeste’s song, I could be Santa, a jolly uplifting tune.

The ad is cute, warm and fuzzy, but I must admit, my favorite remains the long-running ‘Holidays are Coming’ ad, the one featuring the famous Coca-Cola trucks. It takes me back in time, when life was simpler as a child, and Christmas was exciting and magic and everyone seemed happier.

My memories are linked to the Romanian version, of course, the one I heard on TV before YouTube and social media.

The original English version below: