#influencer #trends 2024 by Ogilvy

Influencer marketing is here to stay. Here are some interesting facts about how Influence moves from nice-to-have marketing strategy to an essential tool.

🔵 75% of the workforce will be #digitalnatives by 2025 (Harvard Business Review2)
🔵 Overall #global #advertising spend is projected to reach $1 trillion USD for the first time.
🔵 There are over 50 million creators across the world, with 2 million of them being able to use content creation as their primary or only source of income.
🔵 #Employees as #influencers holds immense value for their businesses.
🔵 #sonicbranding – establishing a brand’s auditory identity through the use of music, sound effects, and voiceovers. 82% of 18–64-year-olds want a brand to have a sonic identity, and 75% say that they connect better with a brand that has a distinct #audio #identity. The sonic branding process for designers and brands can be simplified using different #aitechnologies .
🔵 2024, the year of sport. #Sport offers exciting routes for professional athletes, fitness influencers and fan profiles alike. #mentalwellbeing – athletes lead the conversation.
🔵 #Greeninfluencers and cruelty-free creators are moving into the spotlight.
🔵 #beautyindustry will by championing #smallscale #influencers as the next wave of beauty pioneers.
🔵 #livestreaming – 31% of people believe that #liveshopping allows them to make more informed purchasing decisions.
🔵 63% of marketers plan to use #aitools in their influence campaigns, with an additional 25% considering it.

Content summary from Ogilvy report. Read more on www.ogilvy.com .