Best practices for TikTok success:

• Create natural feeling content that is authentic.
• Smartphone camera quality is enough. But avoid pixelated or blurry videos.
• Good lighting helps set the mood. Use natural lighting, like outside or near a window. For custom lighting effects use color bulbs, table lamps.
• Sound on. Set the mood with music, voiceovers or original sounds. Find the best music for your ads on the Audio Library. Use sounds that match the vibe of your video, and be sure to time your actions to match the beat of the sound.
• Follow Trends. stay up to date with what is hot visiting the Trends page on Creative Center.
• Storytelling matters. The best videos have a beginning, a middle, and an end.
• Structure your content: Use a Hook to grab attention in the first 3-6 seconds of the video. Then highlight the selling points in an engaging, clear and memorable manner. End videos with an inspiring Call-To-Action statement.
• Use Attention Triggers – like music, transitions, movement, text, and interactive display cards.
• Stay up to date with trending topics or video challenges.
• Use captivating Captions to add context and share more about the video.
• Add relevant Hashtags so your video is more likely to be found by the right audiences.
• Edit videos with CapCut to bring your creative assets to life, regardless of video editing expertise. Available on desktop and mobile.
• Consistency is key. Stick to a posting schedule to build a lasting relationship with audiences and remain relevant.
• Go LIVE. Build a loyal audience.
• Use Duet feature to create videos with other creators. 
• Use Transitions between shots to impress.
• Use Jump cuts (the subject appear to abruptly move forward in time) for a dramatic effect.
• Stitch – clip and integrate scenes from another user’s video into your own.
• Add Text to Cover images.
• Use pin stickers and gifs to your videos.
• Reply to Comments With Video.
• Use Analytics to understand your audience and performance.
• The quantity and diversity of your ad creative can maximize performance.
• Learn ad grow with TikTok for Business.
• Attract new clients with TikTok Ads – Ads Manager
• Enroll in TikTok Academy to gain expertise from the experts. Free to use.