Blog

Online shopping trends 2023

28 iulie 2023

💡 Global view of online shopping behaviour provided by Wunderman Thompson 📌 Online shopping is rising slowly, but shows no signs of stopping 📌 There is demand for omni-channel shopping across an ever-increasing set of channels, devices and across physical and digital. 📌 Marketplaces remain the number one online channel. 📌 32% of all online spending…
Barbie marketing fever

20 iulie 2023

Come on, Barbie, let’s go pink branding! Who cares about the movie? I’m in awe with the iconic marketing campaign! With a wild marketing budget and an overload of pink, a six-decades-old icon came back to life in style to turn into a pop culture sensation. How? With a lot of personalised content that allows…
Global social media trends in 2023

20 iulie 2023

Global social media trends worth sharing in 2023 from GWI 👌 💠 Since Q1 2021, TikTok is the fastest growing social media platform across all generations 💠Instagram – the most daily hits for Gen Z, followed by Millennials 💠WhatsApp – the most daily hits for Gen Z and Millennials 💠TikTok – the most daily hits for Gen…
Ce-mi doresc eu mie, ce-ți doresc eu ție, dragă femeie

8 martie 2023

Azi e o zi specială. Sărbătorim Ziua Internațională a Femeii. Flori, bomboane, inimioare, cuvinte dulci. De mâine, magia se risipește ușor, ușor… Dar dacă ar exista o metodă prin care magia sa rămână mereu cu noi? Da, bărbații sunt buni vrăjitori, pe când noi, femeile suntem magie pură. Și nu avem nevoie de altcineva să ne aducă flori, vorba…
Building a StoryBrand

22 februarie 2023

Brands and storytelling match. Donald Miller’s bestseller, ‘Building a StoryBrand: Clarify Your Message So Customers Will Listen‘ exploits this particular idea and generates some useful insight for brand owners. Here is what I found interesting enough to share with you: First of all, let’s remember how the brain works. Its first main function is to secure…