-
Continue reading →: Influencer marketing trends 2024 by Ogilvy#influencer #trends 2024 by Ogilvy Influencer marketing is here to stay. Here are some interesting facts about how Influence moves from nice-to-have marketing strategy to an essential tool. 🔵 75% of the workforce will be #digitalnatives by 2025 (Harvard Business Review2)🔵 Overall #global #advertising spend is projected to reach $1 trillion USD for the first time.🔵 There are…
-
Continue reading →: IKEA – Take a Holiday from the HolidaysKind reminder from IKEA Canada – Take a Holiday from the Holidays I love an ad based on a good insight! 😍 😍😍Yes, the holidays are great, you gather around the table, exchange gifts and smiles, festive vibes around you…but everything is louder, faster and disruptive, a bit too much for some…
-
Continue reading →: John Lewis Christmas AdThe John Lewis Christmas Ad is here!!! It’s definitely something else from what we were used to receive, a bit more quirky and fun. The music is an interesting choice, and from a visual point of view, it’s giving stranger things vibes. It’s about the unconventional vs traditional clash, the cancel…
-
Continue reading →: The World Needs More Santas | Coca-Cola Christmas adCoca Cola launched its 2023 Christmas ad ‘The World Needs More Santas’. The holiday ad is all about one of the brand’s values – kindness. The idea that we can all be Santa and we need more Santas, is not innovative, but still very applicable to today’s reality. It’s an…
-
Continue reading →: Joy ride / Amazon Christmas adLast year, joy was made at Amazon. This year, joy is shared. The Christmas ad for 2023 is all about sharing joy with your friends, recreating childhood memories and getting together, once again, on a joy ride. It’s about the simple things that matter. It’s a kind reminder to never…
-
Continue reading →: MINA MUSEUM, primul spațiu imersiv din România.MINA, Museum of Immersive New Art, este primul spațiu imersiv din România, deschis in București pe 25 august, 2023. MINA este un demers inovator prezentat de George.BCR, conceput de One Night Gallery și Le Petit si este suma intersecțiilor dintre artă, tehnologii emergente ca mediu de creație, experiențe interactive, educație…
-
Continue reading →: Halloween ad from BacardiBacardi is just another brand that wishes to capitalize on the Halloween theme. And they are really good at it! This year, the Puerto Rican rum brand released two ads with iconic horror film elements, created a Spotify playlist, called “Terrifyingly Good Playlist” , Halloween-themed lens on Snapchat that allows…
-
Continue reading →: Halloween ad from Burger KingBurger King’s 2023 Halloween commercial inspired by Scream Concept campaignAccording to Bridget Jewell, ECD at Dentsu Creative: “When we were trying to come up with ideas to announce the return of Ghost Pepper Whopper, we wanted to put our own spin on the ‘scream queen’ concept. And we were inspired by movies…
-
Continue reading →: Halloween Ad from IKEAIKEA | MONSTERS NOT INCLUDED For this Halloween, Ikea is unleashing the old childhood fear – the bedroom monsters lurking in the dark. 😱 How many of you, as a kid, would sleep with the light on, or check for monsters hiding under the bed?The guys at Ogilvy tapped into that…
-
Continue reading →: A venit toamna, acoperă-mi inima cu…A venit toamna, acoperă-mi inima cu ceva, cu umbra unui copac sau mai bine cu umbra ta. Inevitabil, la vederea primului pat de frunze cărămizii, îmi răsună în cap versurile lui Nichita Stănescu. Emoția de toamnă își face simțită prezența cu o precizie calendaristică ce aduce cu sine stări contrariante.…
Bună,
Sunt Nico
Bun venit în colțul meu cozy de pe internet, unde cuvintele se întâlnesc cu creativitatea și strategia. Ca specialist în marketing, pasionată de social media, copywriting și arta de a spune povești, acest spațiu este dedicat explorării artei conexiunii – fie prin campanii de impact, povești captivante sau frumusețea atemporală a pietrei naturale.
Hai să ne conectăm
Facem gașcă?
Abonează-te și primește direct pe email cele mai noi articole, pline de inspirație și idei creative.
Crâmpeie din viață by Nicoleta 