One of my favorite campaigns when it comes to copywriting, is ORDINARY PEOPLE, from Nike.

“I don’t want to be a superstar. I want to be better than that. I just want to be me.”

One way or another, I think we all want to be someone special because we imagine that, in this way, we will feel something special. And if it’s so special, it must feel good, right? Essentially, we want to be seen, to be happy. And we have been fed these social constructs that promote the idea that ordinary people are not great, that being ordinary means you have failed and only the chosen ones, the superstars are worthy of recognition and happiness.  What exactly defines a superstar? The public sees him like a superhero, always winning, never giving up, so strong and resilient. But deep down, heroes are humans, they have flaws, they suffer, they cry, they fall, they are just like us. Greatness comes with a cost. We just don’t always see that.

But there is greatness in the ordinary, too. We should feel special just being ourselves. We may not be an Olympian but staying true to ourselves is our biggest win. Freedom is happiness.

Also, it’s totally fine to fail, because this is how you learn, this is how you get to cherish your wins. It’s ok to be sad sometimes, it’s ok to say no and take a break and not try to compete with anyone. It’s ok to be you, without any filter or pressure.

I think this is the kind of statement that makes people stop and think. I see it like an intention to separate ideas without dividing people, but actually, to bring them together.