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Real vs artificial intimacy with Esther Perel
I first heard of Esther Perel in 2018, when I attended Unfinished festival in Bucharest. But, somehow, it felt as if I’ve already known her. She was so warm, so open, so lively and down to earth that I felt an instant connection. Everything she said made sense in a new revelatory way. She truly…
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Creative Tips for TikTok
Best practices for TikTok success:
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Kia’s ‘Perfect 10’ Ad Campaign for the Super Bowl 2024
I am not crying… you are 😢 So, maybe it’s not such a bad idea to grab your tissues for this emotional Super Bowl ad from Kia about a granddaughter and her grandpa. Kia’s electric EV9 provides the perfect stage by powering an emotional moment that shows the young skater go from the sadness and…
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Super Bowl 2024 is coming…with celebrity packed ads
For a marketing person, Super Bowl is a gold mine. I personally really don’t care about the championship game of the National Football League (NFL), but what I do care is the marketing game. Oh, and I am also curious about the artist performing the half-time show. And people seem to agree, as numbers show that the half-time…
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Book review. The Lonely City: Adventures in the Art of Being Alone by Olivia Laing
A thought-provoking book that mixes together biography, psychology, criticism, and cultural history. The book is part memoir, part biography with a focus on gay and avant-garde art during the seventies and eighties. British author Olivia Laing reflects on her period of loneliness while she lived in New York after a break-up. She chose to learn more…
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Bună,
Sunt Nico
Bun venit în colțul meu cozy de pe internet, unde cuvintele se întâlnesc cu creativitatea și strategia. Ca specialist în marketing, pasionată de social media, copywriting și arta de a spune povești, acest spațiu este dedicat explorării artei conexiunii – fie prin campanii de impact, povești captivante sau frumusețea atemporală a pietrei naturale.
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