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Influencer marketing trends 2024 by Ogilvy

3 februarie 2024

#influencer #trends 2024 by Ogilvy Influencer marketing is here to stay. Here are some interesting facts about how Influence moves from nice-to-have marketing strategy to an essential tool. 🔵 75% of the workforce will be #digitalnatives by 2025 (Harvard Business Review2)🔵 Overall #global #advertising spend is projected to reach $1 trillion USD for the first time.🔵 There are over 50 million creators across…
IKEA – Take a Holiday from the Holidays

16 noiembrie 2023

Kind reminder from IKEA Canada – Take a Holiday from the Holidays I love an ad based on a good insight! 😍 😍😍Yes, the holidays are great, you gather around the table, exchange gifts and smiles, festive vibes around you…but everything is louder, faster and disruptive, a bit too much for some people. You have spent time…
John Lewis Christmas Ad

9 noiembrie 2023

The John Lewis Christmas Ad is here!!! It’s definitely something else from what we were used to receive, a bit more quirky and fun. The music is an interesting choice, and from a visual point of view, it’s giving stranger things vibes. It’s about the unconventional vs traditional clash, the cancel culture effects, the empathy for…
The World Needs More Santas | Coca-Cola Christmas ad

8 noiembrie 2023

Coca Cola launched its 2023 Christmas ad ‘The World Needs More Santas’. The holiday ad is all about one of the brand’s values – kindness. The idea that we can all be Santa and we need more Santas, is not innovative, but still very applicable to today’s reality. It’s an invitation to contributing to creating…
Joy ride / Amazon Christmas ad

8 noiembrie 2023

Last year, joy was made at Amazon. This year, joy is shared. The Christmas ad for 2023 is all about sharing joy with your friends, recreating childhood memories and getting together, once again, on a joy ride. It’s about the simple things that matter. It’s a kind reminder to never stop playing, no matter how…